It is very common in corporations today to send holiday gift baskets. Although generically referred to as holiday gifts, what is really meant is Christmas gift baskets. It is natural for gift giving to spill over from the personal to the business side of relationships. Businesses start gearing down in anticipation of the extended time off. Everyone is in ‘holiday mode’ the 2nd and 3rd weeks of December.
A small yet substantial segment of the business community takes advantage of opportunities in the business cycle to exploit heighten marketing sensitivities. The smart marketer knows that people start preparing for the holidays immediately after labour day. Corporations start brainstorming on what they will be doing ‘in the new year’. They’ve forgotten to focus on the remainder of the current year.
A major part of business gifting is to reward employees for hard work, remind suppliers of your appreciation for their support throughout the year and thank/encourage past customers that you value their past purchases of your products or services and sincerely value their future consideration. While December is a great time to send a holiday gift, October is the perfect opportunity to leap frog ahead of your competition and get in front of your customers by sending them a Halloween gift basket.
